| Their plan | Monthly sub | Your 10%/mo | Per year | Over 2 years |
|---|---|---|---|---|
| Core | £15 | £1.50 | £18 | £36 |
| Plus | £40 | £4.00 | £48 | £96 |
| Pro | £55 | £5.50 | £66 | £132 |
| Blended avg | ~£35 | £3.50 | £42 | £84 |
| Scenario | Your reward | Their reward | Expiry |
|---|---|---|---|
| Friend signs up (trial) | — | — | — |
| Friend pros trial & subscribes | 1 free month | 1 free month | None |
| Friend subscribes then cancels | Kept | Kept | None |
| Referral link shared but not used | — | — | Links don't expire |
£arnd — financial model
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Monthly subscribers — base vs word-of-mouth growth
Monthly revenue vs total costs
Subscription prices
Customer mix (%)
Referral programme settings
Development costs
Marketing & launch
Monthly operating costs
36-month cumulative profit / loss
Acquisition value calculator
£arnd ("we", "us", "our") is a cloud-based bookkeeping and tax management service for UK self-employed individuals and small businesses. It is operated by £arnd Ltd, a company registered in England and Wales (Company No. [TBC]), with registered office at [Address].
By creating an account or using the £arnd app or website, you agree to these Terms. Please read them carefully. If you do not agree, you must not use the service.
£arnd provides the following services depending on your subscription plan:
£arnd is a software-assisted accounting service. We are not a firm of accountants regulated by a professional body (ICAEW, ACCA etc). Where HMRC agent services are provided, these are conducted under our HMRC agent authorisation. For complex tax matters we recommend seeking advice from a qualified accountant.
Plans are available on a monthly or annual basis. All plans include a 30-day free trial with full Pro access. No payment details are required during the trial. The first paid month is free on all plans.
We reserve the right to change subscription prices with 30 days' written notice. Continued use of the service after a price change constitutes acceptance of the new price.
You may cancel your subscription at any time from Settings. Cancellation takes effect at the end of the current billing period — you retain full access until then. We do not offer partial-month refunds except where required by law.
If we terminate your account for breach of these Terms, no refund will be issued for the remaining subscription period.
To the fullest extent permitted by law, £arnd's total liability to you in connection with the service shall not exceed the total fees paid by you in the 12 months preceding the claim. We are not liable for any HMRC penalties, interest or surcharges arising from inaccurate information you have provided.
Nothing in these Terms limits liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.
All intellectual property in the £arnd app, website and content is owned by £arnd Ltd. You are granted a limited, non-exclusive, non-transferable licence to use the service for your own business purposes. You may not copy, modify, reverse-engineer or redistribute any part of the service.
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
We will never sell your data to third parties. Ever.
Data is shared with HMRC only when you instruct us to file on your behalf. Data is shared with Stripe solely for payment processing. No data is shared with advertisers or marketing companies.
To exercise any of these rights, contact us at [privacy@earnd.uk]. We will respond within 30 days.
All data is stored on UK-based servers. Data is encrypted in transit (TLS 1.2+) and at rest (AES-256). We conduct regular security reviews and penetration testing. See our Security Policy for full details.
We retain your data for 7 years following account closure to meet HMRC record-keeping requirements. After 7 years, all personal data is permanently deleted.
We use essential cookies only for app functionality. See our Cookie Policy for full details.
As an accountancy service provider, £arnd is subject to the UK Money Laundering Regulations 2017 (as amended). We are required to:
Before providing services, we verify the identity of all customers. This includes:
We use automated identity verification. We reserve the right to refuse or suspend service where CDD cannot be completed satisfactorily.
We monitor for indicators of money laundering including but not limited to: unexplained large cash transactions, inconsistent income patterns, requests to manipulate financial records, or use of the service by third parties on behalf of unnamed principals.
Where suspicious activity is identified, our MLRO will review and determine whether a SAR should be filed with the NCA. We are legally prohibited from tipping off a customer that a SAR has been filed.
Earnr tier customers receiving cash commission payments above £[threshold] per calendar year are subject to enhanced due diligence. Identity verification is required before commission payments are made. This is in addition to standard account verification.
All CDD records, transaction records and internal AML reports are retained for a minimum of 5 years. Records are stored securely on UK servers with restricted access.
£arnd Ltd has a zero-tolerance approach to modern slavery, human trafficking, forced labour and child labour in all its forms. We are committed to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our business or supply chain.
£arnd is a software business employing [X] people in the UK. Our supply chain consists primarily of technology service providers, cloud infrastructure suppliers and professional services firms. We assess each supplier relationship for modern slavery risk.
We assess modern slavery risk annually across our operations and supply chain. Our current risk assessment identifies our principal risks as:
Any employee, contractor or customer who suspects modern slavery or human trafficking in connection with £arnd or its supply chain should report this to [compliance@earnd.uk] or directly to the Modern Slavery Helpline on 0800 0121 700.
Whistleblowers will be protected under our Whistleblowing Policy. Reports can be made anonymously.
All staff receive annual training on recognising the signs of modern slavery and the procedure for reporting concerns. Training records are maintained by [HR/Operations].
Bank connections are established via FCA-regulated Open Banking providers. £arnd has read-only access to bank transaction data. We cannot initiate payments, transfer funds or access account credentials. Bank credentials are never stored by £arnd.
In the event of a suspected data breach, £arnd will:
To report a security vulnerability, email [security@earnd.uk]. We operate a responsible disclosure policy and will acknowledge reports within 48 hours.
All payment card processing is handled by Stripe, a PCI DSS Level 1 certified payment processor. £arnd never stores, processes or transmits raw card data. Stripe handles all tokenisation and secure storage of payment credentials.
Cookies are small text files stored on your device when you visit a website or use an app. They help us keep you logged in, remember your preferences, and understand how the app is being used so we can improve it.
Essential cookies (always active)
Analytics cookies (optional)
We do NOT use:
Essential cookies cannot be disabled — the app cannot function without them. Analytics cookies can be disabled at any time in Settings → Privacy → Analytics.
You can also clear all cookies by signing out of £arnd and clearing your browser or app cache. Note that clearing cookies will log you out and you will need to re-authenticate.
Stripe (our payment processor) may set cookies when you make or receive payments. These are governed by Stripe's Privacy Policy. We do not control these cookies.
You can contact us by any of the following methods:
Please include your name, account email address, a description of the issue and, where possible, dates and any reference numbers.
If you are not satisfied with our final response, you may refer your complaint to:
All complaints are logged, reviewed monthly by our management team, and used to improve our service. Trends and systemic issues are escalated immediately. We publish a summary of complaint volumes and outcomes in our annual transparency report.
The £arnd Earnr programme allows customers to earn rewards by referring new customers to £arnd. There are three tiers:
A referral is qualifying when: (a) the new customer signs up via your unique referral link or QR code; (b) they complete their 30-day free trial; and (c) they make their first subscription payment. Trial sign-ups that do not convert do not count.
Commission payments are made gross. Earnr commission is taxable income in the UK. It is your responsibility to declare commission income on your Self Assessment tax return. £arnd will provide an annual commission statement by 5 April each year to assist with this. £arnd may be required to report commission payments to HMRC above certain thresholds under the UK DAC7 digital platform reporting rules.
Before commission payments begin, Earnr customers must complete identity verification in accordance with our AML Policy. This requires photo ID and proof of address. Payments will be withheld until verification is complete.
The following are strictly prohibited and will result in immediate removal from the Earnr programme and forfeiture of unpaid commission:
£arnd reserves the right to amend the commission structure with 30 days' notice. Commission rates in effect at the time a referral qualifies are honoured for the full 2-year window regardless of subsequent changes. £arnd may terminate the Earnr programme entirely with 90 days' notice, during which all accrued commission will be paid out.