| Their plan | Monthly sub | Your 10%/mo | Per year | Over 2 years |
|---|---|---|---|---|
| Core | £15 | £1.50 | £18 | £36 |
| Plus | £40 | £4.00 | £48 | £96 |
| Pro | £55 | £5.50 | £66 | £132 |
| Blended avg | ~£35 | £3.50 | £42 | £84 |
| Scenario | Your reward | Their reward | Expiry |
|---|---|---|---|
| Friend signs up (trial) | — | — | — |
| Friend pros trial & subscribes | 1 free month | 1 free month | None |
| Friend subscribes then cancels | Kept | Kept | None |
| Referral link shared but not used | — | — | Links don't expire |
Earnd — financial model
Move any slider to update every figure instantly.
Monthly subscribers — base vs word-of-mouth growth
Monthly revenue vs total costs
Tier structure
The "Partner / Franchise / Ltd" slider below represents the weighted average monthly revenue across Partner, Sole Franchise, Ltd Franchise, Ltd Essential, Ltd Plus and Ltd Pro subscribers. Adjust to model different mix assumptions.
Subscription prices
Customer mix (%)
Referral programme settings
Development costs
Marketing & launch
Monthly operating costs
36-month cumulative profit / loss
Acquisition value calculator
Earnd ("we", "us", "our") is a cloud-based bookkeeping and tax management service for UK self-employed individuals and small businesses. It is operated by Earnd Ltd, a company registered in England and Wales (Company No. [TBC]), with registered office at [Address].
By creating an account or using the Earnd app or website, you agree to these Terms. Please read them carefully. If you do not agree, you must not use the service.
Earnd provides the following services depending on your subscription plan:
Earnd is a software-assisted accounting service. We are not a firm of accountants regulated by a professional body (ICAEW, ACCA etc). Where HMRC agent services are provided, these are conducted under our HMRC agent authorisation. For complex tax matters we recommend seeking advice from a qualified accountant.
Plans are available on a monthly or annual basis. All plans include a 30-day free trial with full Pro access. No payment details are required during the trial. The first paid month is free on all plans.
We reserve the right to change subscription prices with 30 days' written notice. Continued use of the service after a price change constitutes acceptance of the new price.
You may cancel your subscription at any time from Settings. Cancellation takes effect at the end of the current billing period — you retain full access until then. We do not offer partial-month refunds except where required by law.
If we terminate your account for breach of these Terms, no refund will be issued for the remaining subscription period.
The Earnd Franchise plan includes a monthly summary report sent to a nominated franchisor email. By subscribing you:
Franchisor network deal — where a franchisor has a formal agreement with Earnd Ltd, franchisees pay £65/month. This discount lapses with 30 days' notice if the franchisor agreement ends. Changing your nominated franchisor email requires written instruction to support@earnd.uk and is actioned within 2 business days.
To the fullest extent permitted by law, Earnd's total liability to you in connection with the service shall not exceed the total fees paid by you in the 12 months preceding the claim. We are not liable for any HMRC penalties, interest or surcharges arising from inaccurate information you have provided.
Nothing in these Terms limits liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.
All intellectual property in the Earnd app, website and content is owned by Earnd Ltd. You are granted a limited, non-exclusive, non-transferable licence to use the service for your own business purposes. You may not copy, modify, reverse-engineer or redistribute any part of the service.
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
We will never sell your data to third parties. Ever.
Data is shared with HMRC only when you instruct us to file on your behalf. Data is shared with Stripe solely for payment processing. No data is shared with advertisers or marketing companies.
To exercise any of these rights, contact us at [privacy@earnd.uk]. We will respond within 30 days.
All data is stored on UK-based servers. Data is encrypted in transit (TLS 1.2+) and at rest (AES-256). We conduct regular security reviews and penetration testing. See our Security Policy for full details.
We retain your data for 7 years following account closure to meet HMRC record-keeping requirements. After 7 years, all personal data is permanently deleted.
We use essential cookies only for app functionality. See our Cookie Policy for full details.
As an accountancy service provider, Earnd is subject to the UK Money Laundering Regulations 2017 (as amended). We are required to:
Before providing services, we verify the identity of all customers. This includes:
We use automated identity verification. We reserve the right to refuse or suspend service where CDD cannot be completed satisfactorily.
We monitor for indicators of money laundering including but not limited to: unexplained large cash transactions, inconsistent income patterns, requests to manipulate financial records, or use of the service by third parties on behalf of unnamed principals.
Where suspicious activity is identified, our MLRO will review and determine whether a SAR should be filed with the NCA. We are legally prohibited from tipping off a customer that a SAR has been filed.
Earnr tier customers receiving cash commission payments above £[threshold] per calendar year are subject to enhanced due diligence. Identity verification is required before commission payments are made. This is in addition to standard account verification.
All CDD records, transaction records and internal AML reports are retained for a minimum of 5 years. Records are stored securely on UK servers with restricted access.
Earnd Ltd has a zero-tolerance approach to modern slavery, human trafficking, forced labour and child labour in all its forms. We are committed to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our business or supply chain.
Earnd is a software business employing [X] people in the UK. Our supply chain consists primarily of technology service providers, cloud infrastructure suppliers and professional services firms. We assess each supplier relationship for modern slavery risk.
We assess modern slavery risk annually across our operations and supply chain. Our current risk assessment identifies our principal risks as:
Any employee, contractor or customer who suspects modern slavery or human trafficking in connection with Earnd or its supply chain should report this to [compliance@earnd.uk] or directly to the Modern Slavery Helpline on 0800 0121 700.
Whistleblowers will be protected under our Whistleblowing Policy. Reports can be made anonymously.
All staff receive annual training on recognising the signs of modern slavery and the procedure for reporting concerns. Training records are maintained by [HR/Operations].
Bank connections are established via FCA-regulated Open Banking providers. Earnd has read-only access to bank transaction data. We cannot initiate payments, transfer funds or access account credentials. Bank credentials are never stored by Earnd.
In the event of a suspected data breach, Earnd will:
To report a security vulnerability, email [security@earnd.uk]. We operate a responsible disclosure policy and will acknowledge reports within 48 hours.
All payment card processing is handled by Stripe, a PCI DSS Level 1 certified payment processor. Earnd never stores, processes or transmits raw card data. Stripe handles all tokenisation and secure storage of payment credentials.
Cookies are small text files stored on your device when you visit a website or use an app. They help us keep you logged in, remember your preferences, and understand how the app is being used so we can improve it.
Essential cookies (always active)
Analytics cookies (optional)
We do NOT use:
Essential cookies cannot be disabled — the app cannot function without them. Analytics cookies can be disabled at any time in Settings → Privacy → Analytics.
You can also clear all cookies by signing out of Earnd and clearing your browser or app cache. Note that clearing cookies will log you out and you will need to re-authenticate.
Stripe (our payment processor) may set cookies when you make or receive payments. These are governed by Stripe's Privacy Policy. We do not control these cookies.
You can contact us by any of the following methods:
Please include your name, account email address, a description of the issue and, where possible, dates and any reference numbers.
If you are not satisfied with our final response, you may refer your complaint to:
All complaints are logged, reviewed monthly by our management team, and used to improve our service. Trends and systemic issues are escalated immediately. We publish a summary of complaint volumes and outcomes in our annual transparency report.
The Earnd Earnr programme allows customers to earn rewards by referring new customers to Earnd. There are three tiers:
A referral is qualifying when: (a) the new customer signs up via your unique referral link or QR code; (b) they complete their 30-day free trial; and (c) they make their first subscription payment. Trial sign-ups that do not convert do not count.
Commission payments are made gross. Earnr commission is taxable income in the UK. It is your responsibility to declare commission income on your Self Assessment tax return. Earnd will provide an annual commission statement by 5 April each year to assist with this. Earnd may be required to report commission payments to HMRC above certain thresholds under the UK DAC7 digital platform reporting rules.
Before commission payments begin, Earnr customers must complete identity verification in accordance with our AML Policy. This requires photo ID and proof of address. Payments will be withheld until verification is complete.
The following are strictly prohibited and will result in immediate removal from the Earnr programme and forfeiture of unpaid commission:
Earnd reserves the right to amend the commission structure with 30 days' notice. Commission rates in effect at the time a referral qualifies are honoured for the full 2-year window regardless of subsequent changes. Earnd may terminate the Earnr programme entirely with 90 days' notice, during which all accrued commission will be paid out.
A one-way (unilateral) NDA — protects information flowing from you (Disclosing Party) to a developer or contractor (Receiving Party). Covers the Earnd concept, branding, business model, app design, wireframes, financial models, pricing, technical architecture, source code, user data and market research.
Send before sharing the prototype, financial model, codebase, business plan or any other confidential material. Get it signed before any meaningful conversation begins.
earnd app |
Monday.com |
Client |
HMRC |
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Client signs up
Name, NI, DOB, postcode
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Board entry created
All details auto-populated
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SA1 instructions
Email with their details
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SA1 submitted
Client registers SA
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Weekly chase
Auto-email until confirmed
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↙ chase emails
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UTR issued
Up to 10 working days
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Status updated
UTR recorded on board
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UTR received
Client confirms to earnd
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MTD instructions sent
Auto-email to client
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MTD sign-up
Client completes online
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MTD confirmed
HMRC activates account
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Client marked LIVE
Active in earnd system
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Board complete
All columns green
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earnd app |
Monday.com |
Client |
You |
HMRC |
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Quarterly report
Turnover + expenses
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PDF stored
Confirmation in earnd
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Task raised
Deadline reminder set
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Task complete
Quarter marked done
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Client confirms
Replies YES by email
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Log in
Enter figures
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MTD accepted
Confirmation ref
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earnd app |
Monday.com |
Client |
You |
HMRC |
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Annual summary
Full year profit/loss
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Questionnaire sent
Auto-email each May
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Client responds
P60, rent, dividends
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Build return
All income collated
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Approves draft
Confirms figures correct
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SA submitted
Via HMRC portal
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SA accepted
Tax calc issued
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PDFs stored
Return + tax calc
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SA complete
Annual board updated
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Client notified
Tax due + deadline
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Built for UK sole traders · 2026
Every competitor either costs you more than you think, saves you less than you need, or demands hours at a desktop you don't have. £arnd changes all three.
£arnd pricing tiers
Three plans. Every plan includes voice invoicing, GPS mileage tracking, bank feed, receipt capture, and MTD-compatible record keeping. No accountant required on top.
Core
£9/mo
Voice-generated invoicing · Referral scheme · All invoices branded "powered by Earnd"
Plus
£49/mo
Everything in Core, plus: MTD submissions ×4/year · Annual Self Assessment · Tax pot · VAT threshold tracker · Mileage tracker · Efficiency page
Pro — compared below
£59/mo
Everything in Plus, plus: Live Pay · AI quote builder · Open jobs page · VAT return submission · Personalised invoices · Receipt capture & allocation
Partner
£59/mo + £20pp
Everything in Pro for the partnership, plus individual Self Assessment for each partner
Sole Franchise
£75/mo
Everything in Pro, plus monthly RAG report to franchisor with royalty calc and target tracking
Ltd Franchise
£150/mo
Everything in Sole Franchise, plus Corporation Tax return · Companies House confirmation statements · all incorporated company reporting
Ltd Essential
£150/mo
Everything in Ltd Franchise without franchise reporting. For limited companies with turnover under £150k
Ltd Plus
£200/mo
Everything in Ltd Essential. For limited companies with turnover between £150k and £250k
Ltd Pro
£250+/mo · POA
Everything in Ltd Plus. For companies with turnover over £250k. Bespoke pricing on application
The full picture
Based on a sole trader: ~£45k turnover, 8,000 business miles, VAT registered, CIS subcontractor, works partly from home. All figures ex-VAT per year.
| Xero Grow |
QuickBooks Simple Start |
Sage Standard |
FreeAgent Paid |
Zoho Standard |
Crunch ST Pro |
Pandle Pro |
FreshBooks Plus |
£arnd Pro |
|
|---|---|---|---|---|---|---|---|---|---|
| VAT threshold tracker | ✓ | ✓ | ✓ | ✓ | ~ | ✓ | ~ | ~ | ✓ built in |
| Base subscription cost (annual) | |||||||||
| Software / plan | £444 | £228 | £468 | £228 | £144 | £324 | £60 | £420 | £708 |
| Accountant / filing fees required on top (not included in software) | |||||||||
| Self Assessment filing | +£250 | +£250 | +£250 | +£250 | +£250 | incl. | +£250 | +£250 | incl. |
| MTD quarterly (4 × /yr) | +£400 | +£400 | +£400 | +£400 | +£400 | incl. | +£400 | +£400 | incl. |
| Bookkeeping prep | +£600 | +£600 | +£600 | +£600 | +£600 | incl. | +£600 | +£600 | incl. |
| Essential add-ons — commonly needed features | |||||||||
| CIS support | +£120 | ✗ n/a | ✗ n/a | ✗ n/a | ✗ n/a | +£258 | ✗ n/a | ✗ n/a | incl. |
| Receipt capture | +£240 | +£120 | incl. | 10 free | incl. | incl. | ✗ n/a | incl. | incl. |
| GPS mileage tracking | +£60 | incl. | +£60 | incl. | incl. | incl. | ✗ n/a | incl. | auto-GPS incl. |
| Doorstep card collect (tap to pay) | ✓ | ✓ | ✗ UK pending | ✓ | ~ | ~ | ✗ | ~ | ✓ built in |
| VAT threshold tracker | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ~ | ✓ | ✓ included |
| True annual cost | £2,234 | £1,718 | £1,898 | £1,598 | £1,514 | £702 | £1,430 | £1,790 | £660 |
| Per month (true) | £186/mo | £143/mo | £158/mo | £133/mo | £126/mo | £58.50/mo | £119/mo | £149/mo | £59/mo |
| Your time — how much does it demand every week? | |||||||||
| Desktop / laptop required | Yes — primary | Mostly | Yes — primary | Yes — primary | Yes — primary | Mostly | Yes — primary | Mostly | Never needed |
| Time to raise an invoice | 3–5 min desktop | 2–3 min phone | 3–5 min desktop | 3–5 min desktop | 3–5 min desktop | 2–3 min phone | 3–5 min desktop | 2–3 min phone |
30 seconds voice only |
| Weekly admin time | 3–5 hrs | 1–2 hrs | 3–5 hrs | 2–4 hrs | 2–4 hrs | 1–2 hrs | 3–5 hrs | 1–2 hrs | <15 minutes |
| Works on a building site | ✗ | ~ | ✗ | ✗ | ✗ | ~ | ✗ | ~ | ✓ designed for it |
| Trade-specific features — where £arnd leads | |||||||||
| Voice invoicing | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ only here |
| Tax pot (auto ringfence) | ✗ | ✗ | ✗ | ~ estimate | ✗ | ~ estimate | ✗ | ✗ | ✓ only here |
| Referral reward scheme | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ only here |
| Designed specifically for sole traders | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ only one |
| Tax savings enabled per year (trade-specific expense capture vs generic tools) | |||||||||
| Est. annual tax recovered | ~£800 | ~£820 | ~£810 | ~£830 | ~£600 | ~£765 | ~£500 | ~£700 | ~£1,621 |
| Net annual cost after tax savings (true annual cost minus tax recovered |
£1,434 | £898 | £1,088 | £768 | £914 | +£63 | £930 | £1,090 | +£913 |
✓ included · ~ partial or add-on needed · ✗ not available. Admin time based on published workflows and user research. Provider pricing May 2026. Accountant fees: UK average 2026 (Kletta, AbraTax, TaxPound). Tax savings: HMRC rates 2026/27 + trade-specific capture rates vs generic tools (Growth Analytics Hub, HMRC simplified expenses guidance).
The referral reward scheme
Every sole trader you refer who signs up earns you one free month. Refer 5 and you unlock earnr status — earning 10% of each subscriber's monthly fee for 2 years, on top of the free months. Slide the calculator to see your numbers.
earnr example: 5 referrals on Pro (£40/mo) = 5 free months off your own sub (worth £275 on Pro) + 10% × £40 × 5 people × 12 months = £240 commission per year for 2 years. Year one effective cost: £660 − £275 − £240 = £145. Meanwhile you're banking ~£1,621/yr in tax savings the other tools never find. The numbers make the case themselves.
Said. Sorted. Earnd. Join thousands of UK sole traders who've stopped dreading January and started actually getting paid on the day.
Start your free trial